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Attract Media Coverage Without Spending Advertising $$
Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a...
San Francisco-Based Company Introduces Pay-Per-Call Advertising
Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question. Ad developers are pushing a new type of paid search ad dubbed "pay-per-call." The technology for pay-per-call was actually...
The Deception of FFA Advertising
FFA, or Free For All sites are the next generation of internet marketing. Or at least that's what many want you to believe. FFA sites are places where anyone can post a short ad with a link, as long as they agree to accept emails from the...
The Perils and Pitfalls of Pay-per-click Advertising
Copyright 2005 Log Cabin Rustics In this age of speed dialing, T1 lines and other forms of high-tech instant gratification, many webmasters find themselves tempted to engage in pay-per-click advertising. After all, if you’ve just designed a...
Watch Out for Misleading Pharmaceutical Advertising
In 1997, the Food and Drug Administration relaxed the rules for drug advertising on television and radio. Since that time, the airwaves have been flooded with commercials for all sorts of drugs. Some of them are vague, with a simple “Ask your doctor...
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How To Get Free Advertising By Giving Away Online Content
Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine. The resource box at the
end of your article acts as an ad. In return, you get free advertising. It's a win/win situation for both you and the
people that need the extra content.
There are many forms of free content. It could be articles, reports, news stories, e-books, e-zines, e-mags, virtual e-mail courses, press releases, web books, etc.
You can take it a step further and make giving away content an even more powerful way to get free advertising. For example, give your free e-book to one person and allow them the rights to also give it away. Do you see what I'm leading up to? Let's say only 20 people download your e-book. Those 20 people may give away your e-book to 20 more people. That's a total of 400 people that have seen your ad in
the e-book. And it just keeps multiplying!
If you keep producing free content over a long period of time it starts building up. Now, take all your free content and
create an online directory. You can use your free content directory as a web site traffic generator. You can ask people to add the directory to their web site by linking to yours.
In conclusion, giving away content gives you three powerful ways to get free advertising. You can submit free content, allow other people to give away your free content, or have people link to your web site to give away the free content. My advice is to take it one step at a time and this system will bring traffic to your web site over and over for years to come.
About the Author
Adrian Kennelly is the webmaster of DirectoryGold Article Directory, http://www.directorygold.com/more/article, get free content for your website, or submit your article for free
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